TREASURE Takes a Global Leap with Partnership Contract with Columbia Records

Discover how K-Pop group TREASURE is set to make waves globally as they sign a partnership contract with Columbia Records. Learn about their upcoming promotions and album release.

Exciting news for K-Pop enthusiasts as TREASURE, the dynamic K-Pop group, takes a significant step towards global expansion. On July 3, YG Entertainment announced that TREASURE has inked a partnership contract with Columbia Records, one of the major American record labels.

Columbia Records, a subsidiary of Sony Music Entertainment, boasts a rich history and has been a part of numerous success stories by collaborating with eminent K-Pop artists. Through this partnership, Columbia Records will bolster TREASURE with extensive localized promotions, including the distribution of the group’s albums.

This development comes on the heels of YG Entertainment’s Yang Hyun Suk announcing TREASURE’s comeback in August with their second full-length album “REBOOT.” With the new partnership contract in place, TREASURE is gearing up to venture into the North American music market with their upcoming album.

Adding to the excitement, TREASURE recently unveiled their new unit T5, which comprises members Junkyu, Jihoon, Yoon Jae Hyuk, Doyoung, and So Jung Hwan. T5 is actively engaging in promotional activities with their debut song “MOVE.”

As TREASURE embarks on this new journey with Columbia Records, they are poised to reach new heights and connect with a broader audience. The partnership signifies a promising future for the group as they continue to make their mark in the K-Pop industry and beyond. With their talent, dedication, and now the support of a major record label, TREASURE is undoubtedly a group to watch as they chart their global course.