BOYNEXTDOOR’s Riveting Return: Premiering New Song at KCON HONG KONG 2024

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BOYNEXTDOOR, a name resonating with energy and creativity in the K-pop world, is gearing up for a spectacular comeback. Set to stage their bold return on April 15 at ‘KCON HONG KONG 2024’, held at the renowned AsiaWorld-Expo in Hong Kong, the group is raising the bar with an intriguing surprise. Fans are in for a treat as BOYNEXTDOOR will be unveiling a song from their much-awaited 2nd mini album ‘HOW?’ during this grand event.

This decision to debut their new song at a prominent festival like KCON, well ahead of their official comeback, is a testament to BOYNEXTDOOR’s innovative approach to music and performance. With more than two weeks until the official album release, this strategy is a break from the norm, highlighting their flair for the unexpected. Renowned for a style that blends charismatic stage presence with distinct performance artistry, the group aims to solidify their image as the ‘Trustworthy BoyNextdoor’ by choosing such a significant platform for their new track’s debut.

KOZ Entertainment has set the scene for heightened anticipation, hinting at a performance that will showcase the exceptional quality and perfection of the new album. This statement has undoubtedly elevated fan expectations, building excitement for what promises to be an unforgettable reveal.

Meanwhile, the upcoming mini album ‘HOW?’, is positioned as the finale of the ‘First Love Story Trilogy’, which began with their debut single. By adopting a ‘KitschCore’ style, BOYNEXTDOOR seeks to blend the vibrant energy of kitsch with the charm of ‘the boys next door’, crafting a unique musical experience. With the track list details slated for release on the group’s official SNS on March 29 at 10 PM KST, fans are eagerly awaiting this new chapter in BOYNEXTDOOR’s musical journey.

BOYNEXTDOOR’s innovative approach to their comeback, choosing KCON HONG KONG 2024 as their launchpad, reflects their desire to connect with fans in a memorable and impactful way. This anticipation for their performance, coupled with the imminent reveal of ‘HOW?’, positions BOYNEXTDOOR as a group that consistently pushes the boundaries of creativity and engagement in the K-pop industry.