BLACKPINK has just made K-pop history with their upcoming album!
On August 25, YG Entertainment officially announced that the group’s second studio album “BORN PINK” had surpassed 2 million stock pre-orders, making it the first album by any female artist ever to achieve the feat.
The number of stock pre-orders is the amount of album stock that is produced prior to an album’s release. The figure is the estimated demand calculated using various factors, including how many albums were pre-ordered by fans.
BLACKPINK also previously became the first girl group ever to surpass 1 million stock pre-orders with their 2020 studio album “THE ALBUM” two years ago.
After dropping their pre-release single “Pink Venom” last week, BLACKPINK will be releasing their full album on September 16. In the meantime, the group will be performing “Pink Venom” for the first time on U.S. television at the 2022 MTV Video Music Awards (VMAs) on August 28 local time.