Today marks the unveiling of Jay Park’s music video for “Why,” a track that not only highlights his artistic complexity but also his recent accolade as Gucci’s Global Ambassador. The MV, set against the luxurious backdrop of Seoul’s Gucci GAOK, is a production of MORE VISION, Park’s latest musical endeavor.
Fans of Jay Park are treated to an in-depth look at the “Why” MV with Melon’s latest feature, sharing exclusive behind-the-scenes content. The spread includes a collection of photos capturing the essence of the MV’s production, providing an intimate look at the work behind the visuals.
A stalwart of the entertainment industry, Jay Park’s trajectory from a breakout K-pop star to the CEO of preeminent Korean music labels, AOMG and H1GHR MUSIC, and now MORE VISION, outlines a blueprint of success. His strategic alliance with Gucci further cements his status as a cultural and fashion icon.
This new partnership with Gucci, paired with his history of firsts — including his groundbreaking deal with Jay-Z’s Roc Nation — showcases Park’s relentless drive to pioneer new paths. As MORE VISION flourishes, signing powerhouses like JESSI and CHUNG HA, Jay Park continues to redefine the boundaries of music and style.
— gucci (@gucci) November 14, 2023