Yohji Yamamoto Marks 50 Years of Y’s

A capsule collection features photos by Max Vadukul.

A collage of Y’s campaign images by Max Vadukul. Max Vadukul


CAPTURING THE MOMENT: Yohji Yamamoto is marking the 50th anniversary of his first brand Y’s by revisiting fashion moments by British photographer Max Vadukul, who has been shooting for the Japanese designer since the ’80s.

Eight images, some assembled into collages, will appear on a capsule collection of clothing and accessories, including T-shirts, to be released in November. However, four of them will be pre-sold exclusively at the Y’s store on Ometesando in Tokyo from Friday.

The images derive from six collections done between 1999 and 2002, and Vadukul and creative director Claudio Dell’Olio reworked them so they would look cool on clothes.

Yamamoto’s art director Marc Ascoli conscripted Vadukul even before he had an agent, with his first assignment capturing Y’s fall 1984 collection out on the streets of New York. Prized for his reportage and portraits, Vadukul would later become a staff photographer at The New Yorker. He has also shot for a host of fashion and culture magazines, including French Vogue, Italian Vogue, Interview, Rolling Stone, Esquire, Egoiste and Town & Country.

According to Y’s, the exercise proves the timelessness and everyday nature of Yamamoto’s designs: “Spontaneous images of people’s lives, where Y’s clothes just exist alongside them.”

A look from the Y’s capsule collection made from archive images.



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