Bottega Veneta Supports Italian Creativity With New Project

By Radio Power Strike On Dec 20, 2021

Bottega’s New Project ‘Bottega for Bottegas’ Enza Fasano for ‘Bottega for Bottegas’ Courtesy of Bottega Veneta

Bottega’s New Project ‘Bottega for Bottegas’ Bottega for Bottegas Courtesy of Bottega Veneta

Bottega’s New Project ‘Bottega for Bottegas’ Gay Odin for ‘Bottega for Bottegas’ Courtesy of Bottega Veneta

Bottega’s New Project ‘Bottega for Bottegas’ Krumiri Rossi for ‘Bottega for Bottegas’. Courtesy of Bottega Veneta

Bottega’s New Project ‘Bottega for Bottegas’ Orsoni for ‘Bottega for Bottegas’ Courtesy of Bottega Veneta

Bottega Veneta is supporting Italy’s storied bottegas, celebrating the studios and workshops that represent Italian creativity at its best. The project, called Bottega for Bottegas, shines the spotlight on Italian artisans, from Venice to Naples, and their craft.

The Italian luxury fashion company is helping to boost the visibility of these bottegas around the world, leveraging its own brand awareness.

In a new and innovative step in the industry, Bottega Veneta over the holiday season is removing its logo to highlight six selected bottegas and their produce, handing over its platforms: from advertising spaces, e-commerce and newsletters to the brand’s own store shelves and windows, both offline, including advertising spaces in Milan, and online, on its e-commerce website on newsletters and display advertising.