K-pop sensation SHINee makes a triumphant comeback with their eighth album “HARD,” featuring a fusion of genres in the title track. Watch the enthralling music video now!
K-pop aficionados, rejoice! SHINee, the beloved K-pop group, has made a grand return to the music scene. On June 26 at 6 p.m. KST, SHINee released their much-awaited eighth full-length album titled “HARD,” accompanied by a charismatic music video for the album’s title track.
“HARD” is an audacious hybrid hip hop dance track that seamlessly blends an array of genres including boom bap, R&B, and ’90s hip hop. The song’s lyrics, featuring the line “We go hard,” encapsulate SHINee’s unwavering dedication to music and their commitment to continually evolve and challenge themselves.
The music video is a visual feast, showcasing the group’s suave and dynamic performance. The members of SHINee exude charisma as they navigate through the captivating visuals and engaging choreography, reflecting the essence of the song’s diverse musical influences.
As SHINee continues to push the boundaries with their innovative sound and style, “HARD” serves as a testament to their musical prowess and their determination to forge ahead with conviction.
Don’t miss out on SHINee’s enthralling comeback! Watch the music video for “HARD” below and experience the electrifying fusion of genres that only SHINee can deliver.
SHINee’s “HARD” is set to be a chart-topper as fans and music enthusiasts alike embrace the group’s latest offering. With its eclectic mix of sounds and the group’s signature charisma, “HARD” is poised to be a standout in SHINee’s illustrious discography.