Today marks the unveiling of Jay Park’s music video for “Why,” a track that not only highlights his artistic complexity but also his recent accolade as Gucci’s Global Ambassador. The MV, set against the luxurious backdrop of Seoul’s Gucci GAOK, is a production of MORE VISION, Park’s latest musical endeavor.
Fans of Jay Park are treated to an in-depth look at the “Why” MV with Melon’s latest feature, sharing exclusive behind-the-scenes content. The spread includes a collection of photos capturing the essence of the MV’s production, providing an intimate look at the work behind the visuals.
A stalwart of the entertainment industry, Jay Park’s trajectory from a breakout K-pop star to the CEO of preeminent Korean music labels, AOMG and H1GHR MUSIC, and now MORE VISION, outlines a blueprint of success. His strategic alliance with Gucci further cements his status as a cultural and fashion icon.
This new partnership with Gucci, paired with his history of firsts — including his groundbreaking deal with Jay-Z’s Roc Nation — showcases Park’s relentless drive to pioneer new paths. As MORE VISION flourishes, signing powerhouses like JESSI and CHUNG HA, Jay Park continues to redefine the boundaries of music and style.
The House welcomes #JayPark as its newest Global Brand Ambassador. pic.twitter.com/aRIeIy491U
— gucci (@gucci) November 14, 2023
